world best free digital marketing resources list

The World’s Best Free Digital Marketing Resources to level up your Skill [Updated List 2023]

This is the ultimate list of free digital marketing resources for 2023. I believe this is one of the World’s most extended lists of quality resources for Internet marketing. If you are a beginner or advanced, this list of resources can save your time and effort.

People are just curious to consume as much information available on the Internet, and they open Google to find new information.

These contents are handpicked by spending hours on Google. These World’s best resources can help to achieve the following thing

  1. Create websites without coding
  2. Growing business and brand with social media marketing
  3. Increasing the quality and quantity of traffic to your website (free of cost)
  4. Finding and planning quality content for a website
  5. Writing compelling and high-quality content for your website and social media
  6. Designing the best social media post without mastering Photoshop
  7. Starting your side hustle as a successful freelancer
  8. Generating passive incomes by Affiliate Marketing

Table of Contents

In this list of resources, I will share everything that you know and learn below things in digital marketing.

  1. Social Media Marketing
  2. Website designing and development
  3. Search Engine Optimization
  4. Copywriting
  5. Freelancing
  6. Affiliate Marketing

If you follow these resources, you need to spend hours and hours finding content on Google or anywhere.

Let get started

Social Media Marketing

Social Media Marketing is an excellent method to drive sales, Increase Brand Awareness. Brands like NIKE, Adidas, Amazon, and Zomato spend too much effort to keep their audience engaged.

Check out these below free resources to learn advanced strategies to grow your business through social media.

Resource No 01. How to select social media channels for your business

It would help if you considered multiple factors while selecting social media channels for your business.

Sked Social writes this guide.

You are going to learn various things;

  • Determine Your Target Customers.
  • Take Stock of Your Brand and Industry.
  • Analyze Your Existing Traffic Sources.
  • Determine Where Your Competitors Live on Social.
  • Figure Out What Type of Content Resonates Best with Your Audience.
  • Determine Your Social Media Goals.

Resource No 02. How to create a social media marketing strategy: Guide by Hootsuite

This is a detailed guide by Hootsuite on Social Media Marketing. You are going to learn tons of things here. Plus, a free template as BONUS is waiting for you.

You will learn these things in this guide.

  • Choose social media marketing goals that align with business objectives
  • Learn everything you can about your audience
  • Get to know your competition
  • Do a social media audit
  • Set up accounts and improve profiles
  • Find inspiration
  • Create a social media content calendar
  • Create compelling content
  • Track performance and adjust your social media strategy accordingly

Resource No 03. How to create a buyer persona for social media: Guide by Sprout Social

Understanding your buyer and target audience is most important. A buyer persona helps to deliver your content to the right target people, and it helps to increase quality leads, traffic, and sales to your business.

Now in this Sprout guide, you are going to learn.

  • What is a buyer persona
  • How to create a buyer persona for your business
  • How to research competitors
  • How to take advantage of some available social media data

Resource No 04. How to Do a Competitive Analysis on social media

Don’t underestimate the power of the common person (Kidding- A Bollywood movie dialogue). It would help if you always kept an eye on your competitor’s account.

You are more likely to lose sales, traffic, and leads if you skip this part.

What you will learn competitor’s analysis guide

  • What is competitors’ research
  • Why competitor’s research is vital for your business
  • Best tools to analyze competitors.
  • Four steps to do easy research on your competitors
  • Free templates quickly start research

Resource No 05. Instagram hashtags research and optimization.

Instagram hashtags can boost your reach instantly if done in the right way. Hootsuite wrote a guide on this to upgrade your knowledge quickly.

In this guide, you will learn;

  • What are Instagram hashtags?
  • Why use Instagram hashtags?
  • Top Instagram hashtags
  • Types of popular Instagram hashtags
  • How many hashtags to use on Instagram
  • How to hide hashtags on Instagram
  • How to hide Instagram hashtags in the caption:
  • How to find trending hashtags on Instagram
  • How to search multiple hashtags on Instagram
  • Instagram hashtag search: How to find the best hashtags for Instagram for your brand
  • How to use hashtags on Instagram—7 tips and tricks

You can also download a Free Checklist to grow your followers from 0 to 600K+.

Resource No 05. How to design a professional personal branding profile photo for Instagram?

The Instagram profile picture should be perfect and attractive, and it should be clear with your photo, brand color, etc.

You can visit this free 1-minute guide to learn how to create professional Instagram profile photos.

Website design and development

Learning website designing is too easy in 2022. If you are a beginner and want to design your website without coding and technical expertise, these free resources will boost your skill and knowledge.

I will share lots of free website designing resources to help you. After accessing these resources, you can design any website easily.

I will share tips and tricks on WordPress CMS because WordPress is one of the popular content management systems. If you don’t know to code, you can still design an advanced type of website with WordPress.

Resource No 01: What Is WordPress CMS and how to get started?

According to many sources, WordPress powers over 43.3% of all the websites on the Internet. Kinsta hosting has written this beginner-level guide for you.

“If you are looking for some more accurate information like history and about the company, you can visit Wikipedia.

Resource No 02: How to set up Hosting, Domain, and Hosting step by step?

Setting up WordPress CMS with your hosting and domain is quite very simple. Many hosting providers install WordPress with a single click.

EasyWP (Child company of Namecheap) also offers single-click WordPress Installation. You have to buy a plan on EasyWP, and they will install WordPress automatically for you.

If you are from India and know the Hindi language, you can contact Admin for free for 8 hours of recording WordPress tutorial.

You can also refer to a step-by-step WordPress and Blogging guide by Harsh Agarwal, founder of Shout me loud.

Recommended WordPress theme

There are thousands of WordPress themes and plugins, but not all are suitable for you.

If you want to keep your website performance good in terms of SEO, speed, and User experience, you have to consider some of the best WordPress resources.

These are some recommended WordPress themes and plugins.

1. Astra WordPress theme

2. GeneratePress theme

Recommended WordPress Plugin

1. WP-Rocket: For Website Cache and better performance

2. Schema Pro for structure scheme

3. ShortPixel for Image Optimization

SEO (Search Engine Optimization)

SEO (Search Engine Optimization) is a challenging subject in digital marketing. Google always keeps updating its algorithms which means you have to keep updating yourself.

In this SEO resource, I will share some best free resources where you can learn basic and advanced SEO quickly.

Resource No 01: The Beginner guides to SEO

If you are a beginner in SEO and just figuring out what SEO is and how it works, the Moz guide is perfect to start.

In this free Moz resources, you will learn various things like;

  • What is SEO
  • How it works
  • The way of successful SEO
  • Keyword research
  • On-page SEO
  • Off-page SEO
  • And Technical SEO

Resource No 02: Keyword Research An ultimate guide by SEMRush

Learn how to do keyword research properly step by step. In this SEMrush guide, you can find many things to help you study better keywords for your content.

Resource No 03: Step by step SEO guide for beginners

This is another step-by-step guide by a famous guy brain dean (founder of Backlinko). This guide is handy for beginners and even for intermediate people also.

Resource No 04: SEO content: Complete beginners guide

You will never rank if you are posting random content to your website. To rank higher in SERP (search engine result page), you have to attract search engines and humans. So, this guide will help create excellent SEO-focused content that could help rank higher in search engines.

You can also refer to another Backlinko copywriting guide for more hacks and tricks.

 Resource No 05: Free Advanced SEO Course by Brain Dean

If you are a fan of SEMRush and Brain Deal, there is good news for you. SEMRush offers the backlinko paid course for free. In 2020 the course fee was around $1000, and now this advanced backlinko course is free of cost at SEMRush academy. 

Content Marketing 

Content marketing is the way you can grow your business. There are millions of resources available on google, and however, these are some handpicked to enhance your content marketing skill. 

Resource No 01: The Ultimate guide for content marketing – HubSpot

Hubspot is one of the famous names in the digital marketing industry. This free guide on content marketing will help you to understand four essential points;

  1. What is content marketing
  2. Types of content marketing
  3. Content marketing example
  4. And content marketing strategy.

Resource No 02: A modern content marketing guide by copyblogger

Copyblogger is a platform that publishes excellent quality content related to business, growth, and digital marketing. Their modern guide on content marketing is so helpful. 

Resource No 03: A beginner level content marketing course by Moz

The Moz beginner-level guide on content marketing covers many things, from a basic understanding of marketing to growing traffic. 

You will learn these topics under the Moz guide;

  • Understanding content marketing is suitable for your business or not?
  • Content and marketing funnel
  • Content strategy
  • How to form a solid content marketing team in your industry.
  • Content ideation and planning 
  • Content creation and promotion 
  • Measurement and analysis


Copywriting is a skill for writing compelling content for your business. When we talk about copywriting, a few names come to mind: Brain Clark, Neil Patel, Brian Dean, and Araman Assadi. 

So, in this copywriting list, I will share some best free resources that you can learn and implement quickly in your business.

Resource No 01: Copywriting guide step by step by Brain Dean

Learn copywriting from scratch from Brain Dean. This is a complete copywriting guide written by backlinko. 

With over 9000 plus social shares, this post is one of the most popular. 

Resource No 02: Copywriting 101 by Crazyegg

This is another copywriting free resource by Crazyegg.com. In this guide, there are some interesting key points you will learn. 

Resource No 03: Best practice to write a blog post – by 99webdesign

Writing better posts on websites is a great way to generate more leads. This blog writing guide by 99webdesign can help enhance your writing skills step by step. 

Killer content writing can give 10x results in less time. Moreover, audience engagement also increases with compelling and engaging content. 


Freelancing is freedom. I started my freelancing journey three years ago, and now I am enjoying my life. You can become a successful freelancer by quitting your 9 to 5 job. 

Resource No 01: The ultimate guide to freelancing by HubSpot

Want to know what freelancing is and how you can become a millionaire? You are on the right resource page. HubSpot complete guides will help to dig into a freelancing career from scratch. 

In this guide, you will learn the scope of a freelancing career and the pros and cons. 

Resource No 02: How to start freelancing by Freelancing hacks

Freelancinghacks.com is one of the good resources, and you can learn tons of things free of cost on this site. 

Affiliate Marketing

Everyone wants to make their life easy with affiliate marketing. I am also one of them, and now I am living my life with complete freedom. It’s all done because of freelancing and affiliate marketing. 

Thousands of people made millions in affiliate marketing, but not all of them share their process. But a few people on this planet openly share what they do to earn in affiliate marketing. 

Let’s see some of the best affiliate marketing resources that you can read to learn and earn.

Resource No 01: Free blogging masterclass by Adam Enfroy

Adam Enfroy is a famous name in affiliate marketing, and he has several affiliate marketing hacks and tips to make money by affiliate marketing. His free class is beneficial for you. 

You can also refer to Adam’s how to make money blog guide. 

Resource No 02: How to make money with Amazon affiliate marketing – by authority hackers

Amazon is a good source of money for blogging. Mark Webster has shared some cool tops to earn money through Amazon’s affiliate marketing.

Once you have learned the basics of affiliate marketing, you can sign up with some famous brands. 

Check this list of 139 profitable niches for affiliate marketing

Final Conclusion

I update this free resources list from time to time. If you want to add some more, please leave a comment below.

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